The Bag Creature / Brand Identity + Content Creation
— Brand Identity
— Photography
— Videography
— Social Media Management
— Web Design & Development
Overview
The Bag Creature isn’t just a store. It’s a space for oddities, utilitarians, and design obsessives. What began as a niche bag shop grew into a cult-loved concept, so it needed a brand that could stretch, smirk, and stay true as it scaled.
We stepped in to reimagine its identity and bring clarity to its digital and social presence while keeping the brand’s eccentric, function-first heart intact.
Approach
The identity leans into modern & fresh style: bold and clean sans-serif logo with brand elements that show a hint of smudge, like masking tape pulled from a workshop wall. On socials, we used a mix of grainy photography, offbeat captions, and founder-led storytelling to create something relatable and weirdly warm.
For the website, we stripped back the frills. Simple structure, easy function, but personality at every scroll. A quiet background for loud bags.
Results
The Bag Creature now has a brand it can grow into - not just a look, but a system. The tone is consistent across content, store, and scroll.
Social engagement is up, audience connection is real, and the website reflects what the brand has always been about: curated utility with soul.
And yes, we made a video about moving out.
