On Chefs Ground / Social Content Creation + Branding
— Content Creation
— Brand Identity
— Web Design & Development
Overview
On Chefs Ground isn’t just another food page. It’s a ground-level exploration of kitchen culture, food craft, and local stories. Our role was to design a content framework that feels both raw and cinematic, helping the platform find its unique voice amidst a sea of cookie-cutter content.
Approach
We focused on creating mobile-first Reels and Stories for Social Media with a tactile, lived-in aesthetic. Hands-on cooking shots, ASMR textures, and tight edits kept viewers engaged. Every piece of content was designed to feel like a casual conversation over the kitchen counter - intimate, real, and never overly produced.The visual identity was intentionally restrained: clean typography, neutral tones, letting the food be the hero.
