PUMA South East Asia / Photography + Videography
— Photography
— Videography
— Creative Direction
— Content Creation
Overview
PUMA launched its South East Asia flagship at 313@Somerset and made it feel like a statement, not just a store. Our job was to translate the vibe: the pace, the people, the energy that buzzed from sidewalk to sneaker shelf.
We captured the event as it unfolded - from guests walking in, to moments of product play, to the quiet (and loud) in-between details that made it distinctly PUMA.
Approach
We approached the shoot like we would a cultural drop - not just documentation, but curation.
Our team split roles to move with the crowd, ensuring we caught not only the brand highlights and special appearances, but also moments of spontaneity - laughs, fits, movements, tiny flexes. We used sharp motion, ambient light, and fast edits to mirror the raw pulse of launch day.
The direction? Be everywhere. And be invisible while doing it.
Results
The final photo set and recap film gave PUMA a versatile toolkit for post-event comms - built to live across Instagram, press releases, and future campaign decks.
More than just coverage, the visuals preserved the cultural energy of the moment. Real people, real hype, real sweat. All delivered next-day, ready to post.
