Tiong Bahru Bakery / Social Content Creation
— Content Creation
— Creative Direction
— Photography
— Videography
Overview
Tiong Bahru Bakery is a beloved name in Singapore’s café scene, known for its French heritage and bold personality. In collaboration with Unordinary Services, Through The Machine supports TBB’s year-round content needs, ensuring their social feeds remain fresh, vibrant, and aligned with their evolving campaigns.
Our content work covers a diverse mix of formats - from crisp product photography to lifestyle-driven outdoor shoots, ensuring versatility across digital platforms. Every piece of content is crafted to resonate with TBB’s community, maintaining their brand tone while keeping visuals fun, engaging, and unmistakably “Tiong Bahru Bakery.”
Approach
We approach each content cycle with a sharp focus on storytelling through visuals. Key pillars include:
- Studio Sessions for controlled, detail-driven product shots.
- Outdoor Activations to bring brand moments into lifestyle contexts.
- Short-Form Reels designed for high engagement and reach.
- Agile Execution to adapt to seasonal promos, new product launches, and social trends.
This close collaboration allows us to keep content dynamic while upholding TBB’s brand values.
